Following on the from the earlier article on packaged products versus digital downloads I’ve found a great example. On Wednesday, Julia and I went to see the Pet Shop Boys live in Cardiff. They were incredible and put on one of the best “greatest hits” type shows I’ve ever seen. It was an hour and a half of pure pop classics. As we walked back to the car I thought I’d go onto iTunes and pick up their remix album Disco, which I had and have lost/lent at some point.
Disco on iTunes is now an eye watering £10.99, I think I paid £3.99 for my original cassette copy in HMV in the late 80’s.
Disco on Play.com, which is on an a physical CD which they post to you, is £3.99 and this includes delivery. I’m not kidding, take a look:
I just can’t get my head around this, is it convenience that I’m paying the extra 70% for here, or are Play just dumping old stock? Either way it doesn’t really matter has you can guess who’s got my money and would have even if they were the same price.
I want something I can see and hold.