Made in SunnyWales: How Silicon Valley influenced the Craft Computer

A few people have asked me about the little text on the Craft Computer PDF that says Made in SunnyWales so I thought I’d put a little explanation up on ‘Made in SunnyWales: How Silicon Valley influenced the Craft Computer’. It’s basically a little joke, an Easter egg.

On the front page of the PDF is a little label that looks like this:

Made in SunnyWales - Craft Computer
Made in SunnyWales – Craft Computer

The gamers amongst you will probably recognise this paraphrasing from a certain Atari and the reason it’s there is because it’s from the back of the Atari 2600 games console. The machine affectionately known as ‘Woody’ because, well, it looked like this:

Atari 2600 - Woody

In 1979, the 6 year old me wandered bleary eyed downstairs late one evening before Christmas. Something had woken me up. As I walked into the living room, I saw my father and an Uncle transfixed at the television. At first I thought it was my favourite programme, Blake’s 7 . It wasn’t.

It was Space Invaders and the box that played it sowed the seed in my young mind that electronics and computers were the most exciting thing I’d ever seen. And they still are.

This is what the real badge looks like:

Made in Sunnvale, Atari
Made in Sunnvale, Atari

The other thing it did was put California in the centre of my world for my formative years, culturally speaking. This was the home of CHiPs, Atari, Whizz Kids, etc

Some 20 years later I got to live and work in California as a software engineer running a startup development team and it was that little box, made in Sunnyvale, that set me on my way. Wouldn’t it be great if we could do the same…




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