Monetising Mario

Nintendo’s latest game to make the transistion to mobile has had a mixed reception. The criticism has focused on reducing Mario’s traditionally subtle control scheme to a single interaction (jump) and charging £7.99 after “appearing” as a free game on the appstore.

For us they got both of these spot on and their execution of asking for payment is as good as it gets.

  1. You get to play through a fair sample of the game for free (1/8th)
  2. You are presented with a clear “point of sale”
  3. You are given another free trial (20 seconds of the level 1 final castle)
  4. You have a single price to buy the game, without advertisments or popups
  • Level Select
2. Paywall Presentation 3. Purchase Screen

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